Macy’s launches concept store with Avery Dennison as tech partner

We partnered with Macy’s to add digital connectivity to the inventory of Market By Macy's, a new retail concept store. All products are tagged with our on-metal and on-liquid solutions, purpose-built for the beauty industry. This innovation enables Macy’s to monitor product movement and deliver against growing consumer expectations.

“We’re really excited about what we’ve created here,” says Jeff Gennette, chairman and CEO of Macy’s, Inc. “The information we learn will help us tailor our in-store shopping experience across our portfolio of businesses.”